Authors@Google: Arkadi Kuhlmann & Bruce Philp

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How is Authors@Google: Arkadi Kuhlmann & Bruce Philp

Authors@Google: Arkadi Kuhlmann & Bruce Philp Video Clips. Duration : 56.60 Mins.

We had a good read. For the benefit of yourself. Be sure to read to the end. I want you to get good knowledge from College Credit Cards . The Authors@Google program welcomed Arkadi Kuhlmann and his co-author Bruce Philp to Google's New York office to discuss their book, "The Orange Code: How ING Direct Succeeded by Being a Rebel with a Cause". Arkadi Kuhlmann is the Chairman, President and CEO of ING DIRECT USA, the retail bank that offers simple financial products direct to consumers. Headquartered in Wilmington, Delaware, ING DIRECT USA is part of ING Group of the Netherlands, one of the world's largest financial services institutions, where he serves as a member of the General Management of ING DIRECT NV, a member of ING DIRECT NV Supervisory Board, and a member of the ING Group Leadership Council. He joined ING in June 1996 as President and CEO to start up the ING Direct initiative in Canada. Bruce Philp is founder and CEO of GWP Brand Engineering, ING Direct's branding agency of record since its beginning. "Since 1996, ING Direct has grown from a mere concept to an ocean-spanning global enterprise, with over 20 million customers and more than 0 billion in assets. From the time this Internet-based direct bank first launched in Canada, it focused on serving ordinary people who felt abandoned by today's money hungry financial institutions and provided its customers with products they actually wanted--like savings accounts with high interest rates. This revolutionary idea was startling in its simplicity. The Orange Code recounts ING Direct's intriguing story, explaining the philosophy of its founder ...

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